The ability to respond to peak seasonal demand

Demand for soft drinks in the United Kingdom market is a highly seasonal business, with summer production being 2 to 4 times that of the winter months. The unpredictability ofthe British summer weather creates further challenges for the manufacturer, because a few hot days can have a dramatic effect on sales. Britvic Soft Drinks canning operation is one of the largest in Europe, and the factory must be able to run to meet both seasonality and the shorter-term, weather-related fluctuations. A number of practical examples are given to illustrate how agility is managed.