Implementation of E-commerce in Market-Oriented Cluster Based on Online Agent: A Case Study of Yiwu

E-commerce based on the online agent helps the market-oriented cluster overcome growth constraints caused by information overloading. Taking Yiwu as an example, this paper introduces the preconditions for implementing e-commerce in the market-oriented cluster and the operation of the virtual market based on the online agent Sunbu. A three-dimensional TCE framework (technology, cost and efficiency) is proposed to analyze the benefits brought about by the online agent. Finally, this paper comes to the conclusion that a step-by-step trajectory is the realistic choice for developing countries like China to fully exploit the advantages of the online agent.