An Improved DEA Approach and Its Application on Fresh Farm Produce Logistics Performance Measurement

As fresh farm produce occupies a pivotal position in the daily lives, the fresh farm produce logistics (FFPL) accompanied by it has become a rising industry in the logistics industry. Evaluating the performance of the fresh farm produce logistics and finding the existed problems can improve the fresh farm produce logistics management. To evaluate the FFPL performance, this paper explores the performance evaluation status and data envelopment analysis (DEA) method principle, takes 10 samples as an example, builds the input-output two-way evaluation index system integrated risk management awareness, and provides the basis and program for performance improvement of non-DEA effective DMU through projection.