The Application of Web Data Mining Technique in Competitive Intelligence System of Enterprise Based on XML

In order to response the increased competition, improve the correctness and timeliness of decision-making, enterprises need to make efficient data analysis techniques and methods used in competitive intelligence system. XML combines with Web data mining technology can effectively solve many problems faced by Web data mining, significantly improve the efficiency and effect of collection and analysis of competitive intelligence system of enterprise. Then help enterprises win the competitive advantage. Based on the analysis of the existed problems of data mining under web environment, this paper brief introduces competitive intelligence system, XML and Web data mining technology, focused on the specific application and the process of realization of XML and Web data mining technology in competitive intelligence system. Due to the study of this paper, it will provide a reference for the construction and implementation of competitive intelligence system of enterprise based on XML and Web data mining technology.