Business to Consumer E-commerce Enterprises Analysis: A Case Study of Zgpgc.com

Zgpgc.com, a Chinese Internet e-commerce company to offer consumers online shopping, delivery and other Internet related services with fur and leather products, was built in early 2007. Zgpgc.com offers 7 lines of consumer products including leather bags, leather clothing, fur, shoes and gloves, cowboy costumes, household items, automotive products. This paper analyzes the running model of Zgpgc.com comprehensively from the perspective of operation, management, technology and benefit. Based on the analysis and current development trend of e-commerce enterprises, this paper gives some suggestions for Zgpgc.com.