Interface Design Issues to Enhance Usability of E-commerce Websites and Systems

E-commerce has changes the way people buy and sell. It provides customers with instant access to products or services at any given time, without physical barriers and provides sellers to access wide range of customers locally or globally. In order to maximize revenue from online trade, companies must have a usable E-commerce systems and websites, which give customers a good product perception, real and convenient shopping experience and good customer service. If an E-commerce system supports all the factors mentioned above, it can satisfy customers and persuade them to buy online again. The objective of the research is to evaluate variables which play important role in interface and GUI design, affecting usability of systems from customers' point of view and satisfaction and loyalty of online customers.