A Perspective on Digital Publishing Strategy in China: A Case Study on SPDG

Digital publishing represented the merge of the most advanced information technology and traditional publishing industry. Put emphasis on digital publishing becomes Chinese publishing groups strategically development decision. This paper demonstrated the current Chinese digital publishing situation and its future growth direction. It presented the problems and barriers existed in digital publishing industry in China. At the end, it analyzed Shenzhen publication and distribution group as an example for digital publishing strategy, plan and construction.