The new industrial engineering revisited-information technology, business process re-engineering, and lean management in the self-organizing "fractal company"

Recently many organizational concepts acquired currency while concentrating more on organizational, technological, or personnel aspects. A new organizational concept, based on the "fractal company" as introduced by Warnecke, now paves the way for a simultaneous and adequate integration of the various aspects and concepts. The "fractal" organizational approach shows that cooperative behavior and new organizational approaches concentrating on principles of self-organization may be at the root of success stories in management and organization strategy. This paper presents the theoretical conceptualization and develops some of the elements for the practical realization of a self-organizing "fractal company" while also including a case study and some critical conclusions.