An Empirical Research on Consumer Trust in E-commerce

According to the fact that consumer trust is widely perceived as an essential factor to the success of electronic commerce, we develop a model of consumer trust in e-commerce and use empirical research method to test it. After deep analyzing, we find that perceived size, propensity to trust, perceived privacy information protection, and perceived legal environment security are insignificantly related with the level of consumer trust. The possible explanations are given.