Empirical research on satisfaction to government service quality

In the course of constructing service government, service concept should be formed and service quality should be improved. On the basis of customer satisfaction theory, this paper researches on enterprises' satisfaction to the economy and trade board in Yiliang County by developing a questionnaire. At the first, this paper reviews literature about customer satisfaction. Secondly, it designs index system and questionnaire to investigate enterprises' satisfaction. Then, it makes a statistical analysis on influencers of government image and satisfaction, expectation and perception to government service quality, satisfaction evaluation, methods to remedy service by using Excel, SPSS and the fuzzy evaluation method. In the end, some advice is made to improve satisfaction towards the service quality of economy and trade board in Yiliang, which, to some extent, can also be referenced by other government agencies.