MDQ's role in highly integrated IC silicon solutions: a corporate culture transformation utilizing TQM methodology

Advanced Micro Devices (AMD) recognized that the outdated quality control culture was ineffective in the swift and efficient introduction of new products. Total Quality Management (TQM) was recognized as the necessary foundation of the company if it was to grow and flourish. An integral portion of TQM requires the direct involvement of the end customer, beginning with the design concept through to product satisfaction. From this foundation, TQM was adapted as Market Driven Quality (MDQ) to initiate the corporate culture transformation.