A Study on Novelty-Centered Business Model Based on Value Co-Creation of IKEA

This paper indicates that value creation is the core of business model design, according to literature review and case analysis of novelty-centered business model of IKEA. What's more, it shows that novelty-centered business model, based on the value co-creation, can satisfy both demands of the enterprises and the customers, to improve business performances effectively, and ultimately obtain a sustainable competitive advantage.