A Framework of Game-Based Electronic Marketplace

In order to improve the negotiation efficiency of electronic marketplace, this paper proposes a model of game agent for auction-based negotiation and a framework of game-based electronic marketplace. In a game-based electronic marketplace, buyer game agents can determine price more accurately and bid more rationally for buyers. As buyer game agents bid in a more rational way, auction agents and buyer agents in the game-based e-marketplace can finish negotiation more efficiently.