On the character analysis in the audio-visual language

Audio-visual language is a language of movie and television. It is not a genuine language since it is composed of lights and sounds, namely audio-visual images instead of words or symbols. However, although it is actually a quasi-language without grammar, it can still be brought under the category of a language because it can convey emotions and meanings just like any language does. Audio-visual language owes its cultural features, artistic quality and ways of communication. As to its cultural features, it is a way of thinking of movies. As to its artistic quality, it is a technique of expression or say, sort of artistic form of movies which is reflected as assumption, uniqueness and montage in movies. As to its ways of communication, it is a system of sign coding for movies reflected as the shots cuts, shots reorganizations and sounds making. As a language too, characters in movies also reflect some ideologies inside. An ideology of the shots is created by the different shooting angels according to the variation of the plots and emotions in the movies. Audio-visual language applied in the creation of characters mainly devotes in the study of the narrative pattern of the shots, namely the way to deal with the relationship of sounds and pictures, the way to connect the shots and the lights and shadows in the whole movement according to our needs. Characters in movies spread information by images instead of languages. We can use the audio-visual language to analyze the variation of the characters in the shots, such as the change between movement and stillness of the characters, the use of music and the mobilization of colors in the creation of characters (We need to study the application of flowing colors in character creation as well since characters in the movies are constantly changing and moving) and the way to embody the effect of lights and shadows combined with the flowing colors. It is known that the essential difference between a cartoon and a movie is its assumption. Cartoon producer is just like the god who creates the world - if you can dream it, you can do it! This paper mainly discusses the character design in cartoons by study every artistic features of the audio-visual language.