Analysis of the Present Applications of Information Visualization in E-Commerce Websites

Today, e-commerce has achieved great developments. Consumers need visual interfaces to recognize patterns and to iteratively and dynamically compare attributes to get a match on what they need. This paper firstly discusses the relationship between information visualization and e-commerce Websites, secondly puts forward a number of key points used in the visual design of e-commerce Websites, thirdly points out that information visualization is one of important methods to make information understandable and then based on concrete instances, it probes into how to apply information visualization to commercial information on three layers such as information objects, information organization, Website structure and navigation. At last, this paper conceives the virtual supermarket in 3D virtual spaces.