The formation and evolution of ecological communities in digital creative industry

Digital creative industry has special productive elements, unstable organization pattern and peculiar developing environment. With the theory of ecology, this paper studied the mechanism of communitypsilas formation and evolution in digital creative industry. Linking to the current situation of Shanghai, one of the most developed city with creative industries in China, it give a concrete analysis of business model, covering profit model, value chain, and some features of this industry.