Cultural Manifestations on Website Design

The web is a truly global phenomenon and its reach and influence is ignoring political and cultural boundaries. However, web's global presence and easy accessibility does not necessarily mean there are no issues related to the understanding and interpretations of its content. In particular interest to us is to find out whether there is any effect of culture on the web design. In this paper, we report on our research into identification of `presence' manifestations of culture on the website design. We examined and compared South Korean and UK's charity website and identified culturally manifested elements of website. The findings suggest that there are some differences and preferences in the website design that are mostly related to the use of user input and multimedia.