Development of the Market for the Innovations: Proposal of a Methodology for Use in Technology-Base Business Incubators

The innovation management is considered one of the most representative factors of companies' competitiveness. The companies' innovation management studies contemplate many aspects, among then the innovation habitats, more specifically in the case of this paper, the technology-based business incubator [IBT]. The companies installed in the IBT, face, beyond the challenges of technological nature, the questions related to the market development for innovative products and the management of the innovation. The main purpose of this study is to develop a tool that can adjust the technology-based companies in the theoretical model of reference adopted, in which it is intended to contribute with the discussions related to the marketing methodologies traditionally used in the IBT's, to support the incubated companies. This research, developed in 2005 in Brazilian incubated companies, highlights the approach of the companies with the market, allowing their classification in different levels and instigating new themes for further studies about this matter.