Intra-Organizational Communication And Aspects of Organisation Culture: A Work Place Study Among Knowledge Worker Teams Of Two IT Firms in Hyderabad

In India, the software industry is focussed on providing services such as software applications for financial institutions, airlines, and maintenance of the same. There is a greater emphasis on communication channels in this segment of Information Technology based industry. Effective, faster and efficient communication channels are essential to ensure continuous tracking and control throughout the software production and development cycle. This paper discusses the modes of communication in the software segment of the information technology industry. People working in this industry are identified as 'knowledge workers.' This special group of technical workers communicate among themselves for official and unofficial purposes using the various modes available to them. Knowledge workers display discretion in selecting communication the modes - interpersonal as well as the technology based. They ideally use appropriate among available modes to suit organizational needs. They also utilize the modes of communication to preserve their freedom at work and at the same time be accountable for their tasks to the authority. This paper is based on intensive case study, using participant observation method and conducted in two large firms in the city of Hyderabad. The choices of technology for communication and the purpose have different implications for the organisation and the individual