Social perspectives on technology transfer

The author discusses two books that relate technology transfer to professional communication. Stephen Doheny-Farina (Rhetoric, Innovation Technology: Case Studies in Technology Transfers, MIT Press, 1992) builds an argument for a rhetorical perspective on technology transfer; Frederick Williams and David V. Gibson (Technology Transfer. A Communication Perspective, Sage, 1990) describe the current technology transfer process from a communication perspective. In both books, the reinterpretation of technology transfer suggests enhanced roles for professional communicators.<
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