Determinants of new industrial product performance: a strategic re-examination of the empirical literature

Research on the determinants of industrial innovation performance using a three-dimensional framework is examined. Those dimensions are: generality over innovations, decision focus, and managerial controllability. The major determinants identified are: strategic and organizational factors, including general management's support, business-project fit, and R&D-marketing interaction; R&D and production factors, including product superiority, experience and synergy effect, user benefit of the product, and patent protection; and market and environmental factors, including degree of competition and market growth. An empirical study of 112 industrial products confirms that dynamic interaction exists between these determinants and the launch time of the product.<
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