No "Victory" Models from the Radio Industry

This is a thumb-nail picture of post-war radio as I see it. The term "post-war" is somewhat ambiguous because we are not actually going to wait until our entire war effort is completed before we resume the production of civilian sets. We are going to resume production some time after the European phase has been concluded. This period will cover the filling of the pipe lines with very greatly improved models. From there on out, the industry will continue to incorporate its .'war-time improvements into models which will meet the current radio wants of consumers. It is well to keep a wide berth open for radio in any post-war merchandising program. With the sustained and ever-growing interest of radio in the home, with millions of radios wearing out every month and no replacements available, with new improvements in future models, with FM as an added feature in broadcasting, with a greatly expanded market in automatic radio phonograph combinations, with the tremendous popular appeal of television at a price for the mass market, one cannot afford to overlook these splendid opportunities in radio merchandising after the war.