Implementing e-Learning for the Media Industry: A Case Study of a Small-Sized Advertising Company in Taiwan

This paper intends to discuss the transformation of the digitalized design process which moves from an entirely manual to a digital workflow in the advertising media industry, and focus on how e-Learning can optimize this transition by using a flexible and inexpensive approach without a costly LMS. In this case study, the researchers explore how e-Learning has helped MACIS - the first print advertising company with fully electronic process systems in Taiwan, and induce 4 phases of implementing corporate e-Learning based on the preliminary data collection. In the future, more empirical data should be collected for the further studies.