m-Mag: The Mobile Magazine Services Platform

The m-Mag platform advances the state of the art in mobile services by bridging the gap between mobile Operators and content Publishers, enabling the creation of a new category of mobile service called a mobile magazine. An m-Mag mobile magazine is a next generation mobile publishing service that is made available from a mobile operator's portal, that is integrated with value added mobile data services and that uses the operator's billing capabilities to charge consumers for access to the magazine. Using Parlay/OSA as an open approach, the m-Mag platform can integrate into an operator's network using standardised APIs and is portable across different operator networks. A discussion of the commercial potential analyses the route to the market