The use of VRML in assessing colour in soft drink packaging design

There is now a growing awareness of the application of Virtual Reality Modeling Language (VRML) technology in the domain of information visualization and computational simulation. As VR has matured, it is evident that this development of interactive technologies has impacted significantly on multidisciplinary areas such as science, education, art and entertainment. We present an experimental project to assist designers in the assessment of the colour of packaging design by using VRML technology. We include demonstrations of both the possibilities and limitations of such an approach in the design process.