Strategy for an Internet-age approach to protecting IPRs

Protecting intellectual property in the Internet age requires out-of-the-box thinking. Attempts to stuff IP protection into the old model, based on high legal and technological barriers, are doomed to failure. The old model primarily thwarted corporate-level piracy; today, individual piracy (on a very large scale) is the greatest threat to intellectual property rights (IPRs). Business models based on the old thinking will likely require significant revision to deal with the new realities illustrated by the Napster case. These new realities require a shift to new ways of protecting content.