Integrated strategy development by Delphi-Scenario Writing method-a review of home facsimile innovation and its strategy development in 1970s

This paper reviews a method of Delphi-Scenario Writing proposed to integrate the Delphi forecast results to formulate an enhanced innovation strategy, from the methodological point of view, by following the past 25 years of the small office/home use facsimile innovation process proceeded in Japan and spread world wide. This case study showed that the actual process of facsimile innovation was well described and the amount of sales was very close to the initial prediction in 1977. Consequently, it is concluded that the Delphi-Scenario Writing method provides a powerful practical methodology to develop a long range corporate strategic technology road-mapping by integrating technology forecast results and social marketing factors.