Utilization of data visualization for knowledge discovery in modern logistic service companies

Visualization has become one of the most important tools used for better understanding and improving decision making of various large data applications. Visualization has different ways and techniques in presenting the data whether by charts, heat maps, bars or scatter plots. These techniques help in producing more accurate models that logistics companies rely on when making decisions. This will help such companies to work more efficiently in distributing their goods and in increasing customer satisfaction. In this paper we present the importance of visualization methods applied on real time large data set from a logistics company in Jordan as a descriptive analytic tool. The software used to analyze the data is called Tableau.