Socially contingent humanoid robot head behaviour results in increased charity donations

The role of robot social behaviour in changing people's behaviour is an interesting and yet still open question, with the general assumption that social behaviour is beneficial. In this study, we examine the effect of socially contingent robot behaviours on a charity collection task. Manipulating only behavioural cues (maintaining the same verbal content), we show that when the robot exhibits contingent behaviours consistent with those observable in humans, this results in a 32% increase in money collected over a non-reactive robot. These results suggest that apparent social agency on the part of the robot, even when subtle behavioural cues are used, can result in behavioural change on the part of the interacting human.