Customization of quality models in software projects to enhance the business value

Software enterprises are developing projects with an iterative focus on yielding better business value and rich customer experience. As business value is the index of revenue generated, global branding and market leadership attaining the business value is very vital for IT enabled enterprises. Since the projects are developed either by technology push or by market pull, top management has the mission of enabling the projects to deliver expected business value rather that just technical success. Though advanced methodologies, modern project management concepts and quality standards are employed in developing projects, enterprises are not deriving expected business value from projects. Due to this lacuna research is undertaken in six enterprises comprising of fifteen projects spread across five major domains of software development with an intensive focus on quality dimension is taken. Industrial process of quality frame work which is not adhered to any standard quality model is studied and reasons for projects not being able to deliver expected business value is found. The reasons are addressed in the proposed customized quality model which is very promising to reap expected business value when implemented.