Systematic study for “kawaii” products (fifth report): Relation between kawaii feelings and biological signals

In the 21
^st
century, the Kansei values of industrial products are considered crucial. However, since not few studies have focused on the kawaii attributes, we focus on a systematic analysis of kawaii interfaces themselves. This paper describes the relation between kawaii colors and biological signals. Based on the experimental results, the mental condition when seeing kawaii colors is relatively similar to excited conditions.