Is faster really better? An empirical test of the implications ofinnovation speed
Kessler, E.H.; Bierly, P.E., III
Engineering Management, IEEE Transactions on
Volume 49, Issue 1, Feb 2002 Page(s):2 - 12
Digital Object Identifier 10.1109/17.985742
Summary:New product innovation is critical to the competitive advantage of
many firms. However, there is much hoopla, but little evidence,
regarding the benefit of innovation speed. Specifically, there exists
insufficient, often conflicting evidence about how dimensions of
innovation strategy (cost, quality, and speed) relate to one another and
how they ultimately affect project success. Evidence from 75 new product
development projects clearly indicates that speed is positively related
to quality and has the greatest influence on success. However, several
external and firm-level factors were found to moderate the effect of
innovation strategy dimensions on project success. Results point to the
fact that relationships between dimensions of innovation strategy and
project success vary with level and source of uncertainty, with the
clearest finding being that speed leads to success primarily in more
predictable contexts. This suggests that a fast-paced innovation
strategy is best when "you know where you're going"
View citation and abstract |
Cart
