Abstract
Enterprise 2.0 (E2.0) is the usage of Web 2.0 practices and technologies by enterprises within a corporate context. The basic concept of E2.0 is one of end user empowerment, and even though several authors argue that the movement of E2.0 into enterprise is inevitable, many of the enterprise managers of the enterprises have strong concerns about it. Many companies are not yet ready to E2.0. This is why it is important to have a tool that may reveal how ready companies are to exploit and get the best advantage of E2.0. The goal of this study is to identify the readiness of enterprises for E2.0 and design a measurement system for quantification. Based on the literature study a theoretical framework is proposed suggesting the underlying constructs and links between them. From this, a multiple-item scale was developed and evaluated in 30 companies from Mexico and Ecuador. The resulting findings could provide enterprises with a guideline for measuring their readiness for these technologies and from this establish strategies to meet the challenges and benefits of exploiting E2.0.
